Edmund Husserl’s Theory of Phenomenology

Edmund Husserl pic
Edmund Husserl
Image: alchetron.com

Sparta, NJ, resident Michael Perry serves as the head of marketing for ClubsGalore, a popular provider of gift-of-the-month style clubs. In his free time, Michael Perry enjoys reading and studying philosophy and is particularly fond of the works of Cicero and Edmund Husserl.

Widely considered to be the leading creator of phenomenology, though he was not the first to use that term, Edmund Husserl’s work in the area began as a criticism of naturalism and psychologism. Naturalism is the idea that everything we observe is part of nature and, therefore, governed by the laws of nature and subject to evaluation by empirical data and hard science. Psychologism deals with the connections between the laws of psychology and the laws of logic, philosophy, and how humans come to understand the world around them.

Husserl maintained that the study of consciousness is separate from the study of the natural world. Rather than evaluating vast quantities of data, as in the hard sciences, his theory of phenomenology relies on specific examples of human experiences from a first-person perspective. Simply put, his ideas focus on the idea that the boundaries of human consciousness and human understanding shape the way humans experience and define the objects and events around them.


Consumer Marketing Trends for 2017

Consumer Marketing pic
Consumer Marketing
Image: entrepreneur.com

In Sparta, NJ, seasoned marketing professional Michael Perry develops creative marketing strategies for ClubsGalore. As part of his commitment to his profession, Michael Perry carefully follows trends in consumer marketing, both at home in Sparta and around the world.

As 2017 approaches, marketing professionals are anticipating the new ways in which they will reach out to customers in the coming year. Consumer trends point toward the following three changes in the next calendar year.

1. Increased reliance on beacon technology and location services. For example, Target made a splash by using its rewards app to send customers offers as they walk in the door. Other companies are following suit, taking advantage of the 74 percent of millennials who permit such location-based marketing on their devices.

2. Multi-device marketing. Leading companies have already covered the smartphone market, which is not likely to disappear soon. However, creative marketers are beginning to capitalize on wearable devices and other growing consumer technologies. In the years to come, companies are likely to focus on seamless marketing between many devices.

3. Social media marketing will begin to shift from Facebook to Snapchat. Facebook is not going anywhere, but Snapchat has surpassed it in some metrics and is growing wildly. The instantaneous nature of the platform is especially valuable for consumer marketing.

Taking a Conversation to the Next Level

deep conversations
deep conversations


Michael Perry, from Sparta, NJ, has served as the head of marketing at Clubs Galore since 2012. Clubs Galore is an online retail store specializing in a wide variety of gift subscription clubs. In his spare time, Michael Perry enjoys engaging in deep conversations with others.

For those that like to go beyond small talk and engage in deep conversation, it can be difficult at times to find someone who shares your interests. When searching for an opportunity to take a conversation below the surface, it is helpful to remember several guidelines:

First, realize that not everyone enjoys deep conversations. Sometimes the mood or atmosphere isn’t right, or the person with whom you are speaking just isn’t interested. In those situations, it is helpful to recognize the need to find a small circle of friends that share a similar desire for intellectual or philosophical discussions.

Though it can be risky in social settings, asking a deeper question in the midst of conversation can often pay off and lead to an excellent conversation. Rather than simply asking questions that require shorter answers (“What do you do for a living?”), you can follow up with open-ended questions (“What is your favorite thing about your job?”).

Finally, in the midst of a conversation, it is important to genuinely engage and pay attention to what others are saying. Listen and ask meaningful questions rather than simply planning your next response. It is also helpful to discover what the other person is truly passionate about and try to relate to that topic.

Engaging in meaningful conversation with others often takes a great deal of work and a certain level of discernment. When done well however, it can be extremely rewarding and the springboard to valuable relationships.

The Four Steps of the Creative Process

Creative Process pic
Creative Process
Image: inc.com

Michael Perry of Sparta, NJ, serves as the head of marketing at ClubsGalore, an online retail store specializing in gift subscriptions for a variety of luxury products. As a marketing professional, Michael Perry is experienced in producing creative material that draws the attention of consumers.

The creative process involves four distinct stages that, when executed successfully, can help you apply creativity to a variety of pursuits. Embarking on a writing project, work of art, musical score, or a business problem can be a difficult endeavor, but research has shown that the most productive approach to success features four distinct steps.

1. Preparation.
During this step, you identify the problem and begin your research. Even though the process of brainstorming, establishing goals, and organizing thoughts can be mundane or tedious, it is essential to a successful outcome.

2. Incubation.
During the incubation phase, you process and formulate ideas and make connections. It is extremely important to minimize distractions while tackling the incubation step.

3. Illumination.
After spending a sufficient amount of time on preparation and incubation, you may experience an “epiphany” moment and find an initial solution to the creative problem.

4. Implementation.
When you start transforming your idea into a final product, implementation has begun.

Embracing Digital Marketing Strategies

Digital Marketing Strategies pic
Digital Marketing Strategies
Image: entrepreneur.com

As a marketing executive with more than 20 years of experience, Michael Perry of Sparta, NJ, serves as the head of marketing at ClubsGalore. In this position, Michael Perry creates and develops marketing and communications strategies, such as digital media marketing.

An essential component in today’s marketplace, digital marketing involves promoting products and brands through electronic media such as the Internet, instant messaging, mobile apps, podcasts, and social media. Digital media marketing trends are constantly changing and evolving, so it is important for companies to study their customers’ online habits to determine the best strategy for distributing a message.

The use of mobile devices has increased exponentially over the last few years. A recent Pew Research Center study found that two-thirds of Americans own smartphones, making the development of mobile-friendly websites a necessity for businesses. In addition to the prolific use of social media sites, the popularity of short videos through live-streaming websites has also grown. Continued exposure on these channels should remain a focus of a comprehensive digital marketing strategy.

By making digital marketing strategies a priority over traditional channels, businesses can dramatically increase their visibility and profitability.

Tips for Driving Web Traffic via Blogs

Social Media
Social Media


As head of marketing for ClubsGalore, Michael Perry of Sparta, NJ, oversees a multi-platform consumer outreach strategy. In this role, Sparta’s Michael Perry is responsible for all aspects of web marketing, including maximizing web traffic.

To effectively drive web traffic, a business must take advantage of the many forms of Internet communication available. One of the most salient is the blog, which a 2015 study by Entrepreneur magazine revealed can increase web traffic by 300 percent in only eight weeks. If the business then promotes the blog through featured posts on social media, which target the company’s desired audience, such posts can reach a broader audience.

Increased activity may stimulate traffic as well. Even one additional post per week can increase traffic by more than 18 percent, provided that the posts are engaging and of high quality. Blog writers may also wish to guest post on other blogs to further drive an increase in visits, as doing so can establish connections with other bloggers who have the ability to drive traffic.

The content of the blog must also engage the audience, though the title of each post may be the most important element. Up to 80 percent of readers may skim the headline and move on unless they feel interested enough to read the content itself. However, it may be worth the writer’s time to create a few more in-depth posts for long-term visit acquisition, and to create interactive quiz-style posts to actively engage the reader.

Chicago Cubs’ Fortune Continues To Rise


Chicago Cubs pic
Chicago Cubs
Image: chicago.cubs.mlb.com

Sparta, NJ, resident Michael Perry serves as head of marketing at ClubsGalore, a company specializing in gifts for all occasions that are delivered on a subscription basis. From Sparta, Michael Perry cheers for his favorite baseball team, the Chicago Cubs.

As reported by Fortune magazine, the Chicago Cubs are on an upward trajectory. After finishing in fifth place for five straight years in the National League Central Division, the Cubs made it to the post season for the first time since 2008. Additionally, first baseman Kris Bryant won Rookie of the Year, and Jake Arrieta took home the Cy Young Award.

With the addition of Ben Zobrist, John Lackey, and Jason Howard, the Cubs are strong contenders for the 2016 World Series title. The team acquired these free agent stars in contract deals totaling $275 million.

Revenue hit $340 million for 2015, up from $302 million the previous year, and for the preceding four seasons the team remunerated $176 million as their revenue share to Major League Baseball, the third highest in the league. The Cubs’ team value also rose 22 percent to $2.2 billion.