Michael Perry, a Sparta, NJ, local and head of marketing at ClubsGalore.com, understands the importance of social media. Facebook, Pinterest, and Google+ are all outlets he and his team used to launch six new products and increase overall revenue growth by 15 percent since 2012. The Social Media Club, an organization focused on increasing media literacy and promoting social media technologies, is a core resource for Michael Perry and many others.
As a member of the Social Media Club of New York City, professionals from the greater New York area, including Sparta, are able to connect and share ideas for implementing effective social media strategies. This has been especially beneficial for Mr. Perry, who joined ClubsGalore.com to develop their marketing functions. This responsibility requires creating marketing and communications strategies, developing media campaigns, and driving web traffic. Social Media Club is just one outlet he uses to harness new platforms of communication to improve brand awareness, connect with customers, and share the company’s knowledge.
The Social Media Club has been shining light on the most effective social media practices and helping professionals connect with their peers for seven years. The rapid expansion of social media has helped fuel the fast-paced growth of the organization, which now boasts over 300 local chapters in cities around the world.
Sparta, NJ, resident Michael Perry has been providing experienced marketing services to a variety of companies throughout his career. After leaving the Sparta, NJ-based Bella Finn, Michael Perry joined Clubs Galore, where he serves as the head of marketing.
Committed to the development of his leadership and management skills, Michael Perry received Six Sigma Black Belt certification, an indicator of consistently high-quality performance, while serving JPMorgan Chase in the early 2000s. Individuals with this certification have demonstrated their familiarity with Six Sigma methodology, which focuses on the reduction or elimination of inefficiencies or defects to improve organizational processes. DMAIC (define, measure, analyze, improve, and control) is a Six Sigma Black Belt sub-methodology relied upon to accomplish this objective for existing processes, whereas a slightly modified version of this sub-methodology is used for new ones. In addition to an ability to understand and execute these sub-methodologies, Six Sigma Black Belts demonstrate strong leadership skills.
To qualify for Six Sigma Black Belt certification, professionals must possess relevant experience, pass an exam, and complete at least one Six Sigma project. After certification, a person should be able to complete four to six projects annually, saving organizations around $230,000 per project, according to the Six Sigma Academy.