New Find – www.IFTTT.com

Pretty cool site. I have been able to set up a few “recipes” of If this, Then that – I can set up one through Twitter where you can search for specific keywords in a specific geo region. I think that is an interesting play for small businesses.

 

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Weekend in DC – Real Estate Conference

I was staying at a hotel in DC that was hosting a real estate conference. I was very impressed with the excitement that the attendees had for how the market is progressing. I was able to talk to a few folks and they talked about their biggest challenges being CRM, referrals, referrals, and referrals….

Clearly driving their business is top of mind for them! What I didn’t know was that 8 out of 10 agents are actually independent contractors, they are their own brand. Also, that most Real Estate professionals are coming to the industry as a second career.

I want to stop fishing in “big seas”

When dealing with “Consumer Audiences” it is often tough having conversations about what comes next, or how to address a problem. When the audience is too big (Big Seas) then often the conversation is too big as well. A lot of things become options. You find yourself having conversations like “Why do we sell more in Texas than we do in Florida?” – OK interesting question. However, is that the real question we should be asking, is there narrower approach that we should be taking. If we narrow the conversation and the tightly define the attributes of the market/audience/industry we are looking at, then I think the questions could become more interesting.

Customer Wants and Needs

When building an e-commerce offering I am often reminded, in many ways, that consumers don’t buy “what we do” – more often than not they “buy why we do it” – additionally, building an appropriate consumer strategy can mean balancing the art of sacrifice. Some of the best ideas, features, programs may have to wait, while more basic elements go to the top of the list.