I have been exploring the wonderful world of whisky lately. If you love science, you should really delve into the whisky making process. It is pretty fantastic stuff.
As much as I have come to love a good whisky in the winter I have found some great, lighter whiskies that I think make some great summer drinking. I don’t know if the Ben Nevis 10 year old qualifies as a summer scotch but I find it to be refreshing on a warmer day.
As a marketer I like their positioning and packaging, a nice job all around.