Michael Perry of Sparta, NJ, serves as the head of marketing at ClubsGalore, an online retail store specializing in gift subscriptions for a variety of luxury products. As a marketing professional, Michael Perry is experienced in producing creative material that draws the attention of consumers.
The creative process involves four distinct stages that, when executed successfully, can help you apply creativity to a variety of pursuits. Embarking on a writing project, work of art, musical score, or a business problem can be a difficult endeavor, but research has shown that the most productive approach to success features four distinct steps.
During this step, you identify the problem and begin your research. Even though the process of brainstorming, establishing goals, and organizing thoughts can be mundane or tedious, it is essential to a successful outcome.
During the incubation phase, you process and formulate ideas and make connections. It is extremely important to minimize distractions while tackling the incubation step.
After spending a sufficient amount of time on preparation and incubation, you may experience an “epiphany” moment and find an initial solution to the creative problem.
When you start transforming your idea into a final product, implementation has begun.
As a marketing executive with more than 20 years of experience, Michael Perry of Sparta, NJ, serves as the head of marketing at ClubsGalore. In this position, Michael Perry creates and develops marketing and communications strategies, such as digital media marketing.
An essential component in today’s marketplace, digital marketing involves promoting products and brands through electronic media such as the Internet, instant messaging, mobile apps, podcasts, and social media. Digital media marketing trends are constantly changing and evolving, so it is important for companies to study their customers’ online habits to determine the best strategy for distributing a message.
The use of mobile devices has increased exponentially over the last few years. A recent Pew Research Center study found that two-thirds of Americans own smartphones, making the development of mobile-friendly websites a necessity for businesses. In addition to the prolific use of social media sites, the popularity of short videos through live-streaming websites has also grown. Continued exposure on these channels should remain a focus of a comprehensive digital marketing strategy.
By making digital marketing strategies a priority over traditional channels, businesses can dramatically increase their visibility and profitability.