Category Archives: Marketing

Consumer Marketing Trends for 2017

Consumer Marketing pic
Consumer Marketing
Image: entrepreneur.com

In Sparta, NJ, seasoned marketing professional Michael Perry develops creative marketing strategies for ClubsGalore. As part of his commitment to his profession, Michael Perry carefully follows trends in consumer marketing, both at home in Sparta and around the world.

As 2017 approaches, marketing professionals are anticipating the new ways in which they will reach out to customers in the coming year. Consumer trends point toward the following three changes in the next calendar year.

1. Increased reliance on beacon technology and location services. For example, Target made a splash by using its rewards app to send customers offers as they walk in the door. Other companies are following suit, taking advantage of the 74 percent of millennials who permit such location-based marketing on their devices.

2. Multi-device marketing. Leading companies have already covered the smartphone market, which is not likely to disappear soon. However, creative marketers are beginning to capitalize on wearable devices and other growing consumer technologies. In the years to come, companies are likely to focus on seamless marketing between many devices.

3. Social media marketing will begin to shift from Facebook to Snapchat. Facebook is not going anywhere, but Snapchat has surpassed it in some metrics and is growing wildly. The instantaneous nature of the platform is especially valuable for consumer marketing.

The Four Steps of the Creative Process

Creative Process pic
Creative Process
Image: inc.com

Michael Perry of Sparta, NJ, serves as the head of marketing at ClubsGalore, an online retail store specializing in gift subscriptions for a variety of luxury products. As a marketing professional, Michael Perry is experienced in producing creative material that draws the attention of consumers.

The creative process involves four distinct stages that, when executed successfully, can help you apply creativity to a variety of pursuits. Embarking on a writing project, work of art, musical score, or a business problem can be a difficult endeavor, but research has shown that the most productive approach to success features four distinct steps.

1. Preparation.
During this step, you identify the problem and begin your research. Even though the process of brainstorming, establishing goals, and organizing thoughts can be mundane or tedious, it is essential to a successful outcome.

2. Incubation.
During the incubation phase, you process and formulate ideas and make connections. It is extremely important to minimize distractions while tackling the incubation step.

3. Illumination.
After spending a sufficient amount of time on preparation and incubation, you may experience an “epiphany” moment and find an initial solution to the creative problem.

4. Implementation.
When you start transforming your idea into a final product, implementation has begun.

Embracing Digital Marketing Strategies

Digital Marketing Strategies pic
Digital Marketing Strategies
Image: entrepreneur.com

As a marketing executive with more than 20 years of experience, Michael Perry of Sparta, NJ, serves as the head of marketing at ClubsGalore. In this position, Michael Perry creates and develops marketing and communications strategies, such as digital media marketing.

An essential component in today’s marketplace, digital marketing involves promoting products and brands through electronic media such as the Internet, instant messaging, mobile apps, podcasts, and social media. Digital media marketing trends are constantly changing and evolving, so it is important for companies to study their customers’ online habits to determine the best strategy for distributing a message.

The use of mobile devices has increased exponentially over the last few years. A recent Pew Research Center study found that two-thirds of Americans own smartphones, making the development of mobile-friendly websites a necessity for businesses. In addition to the prolific use of social media sites, the popularity of short videos through live-streaming websites has also grown. Continued exposure on these channels should remain a focus of a comprehensive digital marketing strategy.

By making digital marketing strategies a priority over traditional channels, businesses can dramatically increase their visibility and profitability.

Weekend in DC – Real Estate Conference

I was staying at a hotel in DC that was hosting a real estate conference. I was very impressed with the excitement that the attendees had for how the market is progressing. I was able to talk to a few folks and they talked about their biggest challenges being CRM, referrals, referrals, and referrals….

Clearly driving their business is top of mind for them! What I didn’t know was that 8 out of 10 agents are actually independent contractors, they are their own brand. Also, that most Real Estate professionals are coming to the industry as a second career.

I want to stop fishing in “big seas”

When dealing with “Consumer Audiences” it is often tough having conversations about what comes next, or how to address a problem. When the audience is too big (Big Seas) then often the conversation is too big as well. A lot of things become options. You find yourself having conversations like “Why do we sell more in Texas than we do in Florida?” – OK interesting question. However, is that the real question we should be asking, is there narrower approach that we should be taking. If we narrow the conversation and the tightly define the attributes of the market/audience/industry we are looking at, then I think the questions could become more interesting.

Customer Wants and Needs

When building an e-commerce offering I am often reminded, in many ways, that consumers don’t buy “what we do” – more often than not they “buy why we do it” – additionally, building an appropriate consumer strategy can mean balancing the art of sacrifice. Some of the best ideas, features, programs may have to wait, while more basic elements go to the top of the list.