Category Archives: Uncategorized

Weekend plans? Schools Out?!?!?!

Well, the weekend is here and school is almost out. I haven’t hear “I am bored yet” but it is only a matter of time.

Summer is an interesting time of year, business slows down, vacations pop up. A lot of people back off during this time. I think it is a great time to make new introductions, to get to people you have been trying to track down. Let everyone else take some time off, I am going to continue to push ahead. I suggest you do too!

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Summer Scotch

I have been exploring the wonderful world of whisky lately. If you love science, you should really delve into the whisky making process. It is pretty fantastic stuff.

As much as I have come to love a good whisky in the winter I have found some great, lighter whiskies that I think make some great summer drinking. I don’t know if the Ben Nevis 10 year old qualifies as a summer scotch but I find it to be refreshing on a warmer day.

As a marketer I like their positioning and packaging, a nice job all around.

I want to stop fishing in “big seas”

When dealing with “Consumer Audiences” it is often tough having conversations about what comes next, or how to address a problem. When the audience is too big (Big Seas) then often the conversation is too big as well. A lot of things become options. You find yourself having conversations like “Why do we sell more in Texas than we do in Florida?” – OK interesting question. However, is that the real question we should be asking, is there narrower approach that we should be taking. If we narrow the conversation and the tightly define the attributes of the market/audience/industry we are looking at, then I think the questions could become more interesting.

Players Against Concussions

Players Against Concussions (PAC) is a non-profit that focuses on safety in children’s sports. It is founded by Jeremy Roenick, Bode Miller and Jim McMahon. PAC is a pro-sports approach to sports safety, they recognize all the wonderful good that can come from sports activities and competition. Their goal is to just make is safer for children. I am very happy that I can help support this endeavor as their head of marketing. I am looking forward to working with JR, Bode and Jim. If you want more information you can follow them on Facebook and @PlayersAC