Three Tips to Improve Reading Speed

ClubsGalore pic
ClubsGalore
Image: clubsgalore.com

Michael Perry of Sparta, NJ, serves as ClubsGalore’s head of marketing. Michael Perry spends much of his spare time in Sparta reading. Avid readers know the value of speed reading, as it enables them to read more and better comprehend what they read.

1. Most of us were taught to read one word at a time. As we read, our eyes travel from word to word, resting for a split second on each as we read. Speed readers know that grouping words is one of the easiest ways to improve reading speed and comprehension. Try reading two words with one look, then once you’ve got that down, graduate to three words, then four. Grouping words together enables readers to take them in quicker with less eye movement.

2. Have you ever been reading something when you have to stop and go back a line because you missed a word or maybe read it wrong? Regression is one of the worst enemies of speed reading. Easily remedy this by using a bookmark to guide your reading, placing it above the line you’re on so you can’t jump back to previous lines and reread.

3. Readers often subvocalize what they’re reading, that is they’ll “say” the words in their mind as they read. Work on quieting this voice to help improve reading speed. Once you begin reading faster, your inner voice will have a hard time keeping up and will only serve to limit your reading speed to how fast it can “speak” the words. Quieting the voice gets rid of this concern all together.

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Effective B2B Marketing Strategies

B2B marketing
B2B marketing

 

A resident of Sparta, NJ, Michael Perry has driven conversions and revenue in his role as head of marketing at ClubsGalore over the last four years. Throughout his career in Sparta and beyond, Michael Perry has cultivated expertise in a number of areas, including business-to-business (B2B) marketing.

B2B marketing has long been a widely used practice among numerous businesses around the world. Throughout the years, these marketing strategies have developed in response to an ever-changing user base and increasing digital capabilities. Here are a few strategies that have proven most effective for B2B operations:

Email Marketing
Even after more than two decades, email remains one of the most common B2B marketing tactics. In recent years, however, professionals have implemented new strategies to increase its effectiveness at generating online leads. Perhaps the most popular email marketing trend is marketing automation, in which businesses can easily create and manage their campaigns using email service providers (ESPs).

Paid Advertising
This strategy is steadily evolving and remains one of the most effective ways to target advertising campaigns online. One such platform for paid marketing is the Facebook sidebar ad, through which businesses can directly reach their subscribers and display the services they offer.

Buyer Targeting
Businesses need to tap into their target market if they want to best provide their goods and services. Using precise targeting can help gain a look at each buyer’s online personality, which thus helps companies direct a more focused marketing message to them.

Supervised Machine Learning and Its Limitations on Econometrics

ClubsGalore pic
ClubsGalore
Image: clubsgalore.com

Michael Perry is an experienced Sparta, NJ, sales and business development executive who guides ClubsGalore’s marketing activities. His endeavors in Sparta include creating integrated campaigns that encompass social media, website content, telemarketing, and e-mail. Michael Perry has an interest in organizational design and economic trends defined through the use of econometrics.

One aspect of this field was recently explored in a Forbes article involving the impact of supervised machine learning (ML) on econometrics. In simple terms, machine learning involves the use of x covariates in predicting (y) outcomes. Current ML methods include systematic approaches such as regression trees, LASSO, and random forest.

Common to these approaches is their use of systems of cross-validation. This involves models being created using one part of available data, which is then tested on another data set. The robustness of the data generated from one model is reinforced by looking at these alternative models.

Supervised machine learning methods employing cross-validation have the advantage of providing actionable results in complex situations, with a multitude of variables. By “supervising” the variables inputted, researchers tailor the results to specific real-world situations.

In contrast, the main currents of social science rely on causal predictions, in which predictions based on trend observation take precedent. These tools may be more accurate in situations where unexpected changes occur and the variables that supervised ML relies on are themselves in flux.

Weekend plans? Schools Out?!?!?!

Well, the weekend is here and school is almost out. I haven’t hear “I am bored yet” but it is only a matter of time.

Summer is an interesting time of year, business slows down, vacations pop up. A lot of people back off during this time. I think it is a great time to make new introductions, to get to people you have been trying to track down. Let everyone else take some time off, I am going to continue to push ahead. I suggest you do too!

Summer Scotch

I have been exploring the wonderful world of whisky lately. If you love science, you should really delve into the whisky making process. It is pretty fantastic stuff.

As much as I have come to love a good whisky in the winter I have found some great, lighter whiskies that I think make some great summer drinking. I don’t know if the Ben Nevis 10 year old qualifies as a summer scotch but I find it to be refreshing on a warmer day.

As a marketer I like their positioning and packaging, a nice job all around.