In Sparta, NJ, seasoned marketing professional Michael Perry develops creative marketing strategies for ClubsGalore. As part of his commitment to his profession, Michael Perry carefully follows trends in consumer marketing, both at home in Sparta and around the world.
As 2017 approaches, marketing professionals are anticipating the new ways in which they will reach out to customers in the coming year. Consumer trends point toward the following three changes in the next calendar year.
1. Increased reliance on beacon technology and location services. For example, Target made a splash by using its rewards app to send customers offers as they walk in the door. Other companies are following suit, taking advantage of the 74 percent of millennials who permit such location-based marketing on their devices.
2. Multi-device marketing. Leading companies have already covered the smartphone market, which is not likely to disappear soon. However, creative marketers are beginning to capitalize on wearable devices and other growing consumer technologies. In the years to come, companies are likely to focus on seamless marketing between many devices.
3. Social media marketing will begin to shift from Facebook to Snapchat. Facebook is not going anywhere, but Snapchat has surpassed it in some metrics and is growing wildly. The instantaneous nature of the platform is especially valuable for consumer marketing.