As a marketing executive with more than 20 years of experience, Michael Perry of Sparta, NJ, serves as the head of marketing at ClubsGalore. In this position, Michael Perry creates and develops marketing and communications strategies, such as digital media marketing.
An essential component in today’s marketplace, digital marketing involves promoting products and brands through electronic media such as the Internet, instant messaging, mobile apps, podcasts, and social media. Digital media marketing trends are constantly changing and evolving, so it is important for companies to study their customers’ online habits to determine the best strategy for distributing a message.
The use of mobile devices has increased exponentially over the last few years. A recent Pew Research Center study found that two-thirds of Americans own smartphones, making the development of mobile-friendly websites a necessity for businesses. In addition to the prolific use of social media sites, the popularity of short videos through live-streaming websites has also grown. Continued exposure on these channels should remain a focus of a comprehensive digital marketing strategy.
By making digital marketing strategies a priority over traditional channels, businesses can dramatically increase their visibility and profitability.