In Sparta, NJ, seasoned marketing professional Michael Perry develops creative marketing strategies for ClubsGalore. As part of his commitment to his profession, Michael Perry carefully follows trends in consumer marketing, both at home in Sparta and around the world.
As 2017 approaches, marketing professionals are anticipating the new ways in which they will reach out to customers in the coming year. Consumer trends point toward the following three changes in the next calendar year.
1. Increased reliance on beacon technology and location services. For example, Target made a splash by using its rewards app to send customers offers as they walk in the door. Other companies are following suit, taking advantage of the 74 percent of millennials who permit such location-based marketing on their devices.
2. Multi-device marketing. Leading companies have already covered the smartphone market, which is not likely to disappear soon. However, creative marketers are beginning to capitalize on wearable devices and other growing consumer technologies. In the years to come, companies are likely to focus on seamless marketing between many devices.
3. Social media marketing will begin to shift from Facebook to Snapchat. Facebook is not going anywhere, but Snapchat has surpassed it in some metrics and is growing wildly. The instantaneous nature of the platform is especially valuable for consumer marketing.
As a marketing executive with more than 20 years of experience, Michael Perry of Sparta, NJ, serves as the head of marketing at ClubsGalore. In this position, Michael Perry creates and develops marketing and communications strategies, such as digital media marketing.
An essential component in today’s marketplace, digital marketing involves promoting products and brands through electronic media such as the Internet, instant messaging, mobile apps, podcasts, and social media. Digital media marketing trends are constantly changing and evolving, so it is important for companies to study their customers’ online habits to determine the best strategy for distributing a message.
The use of mobile devices has increased exponentially over the last few years. A recent Pew Research Center study found that two-thirds of Americans own smartphones, making the development of mobile-friendly websites a necessity for businesses. In addition to the prolific use of social media sites, the popularity of short videos through live-streaming websites has also grown. Continued exposure on these channels should remain a focus of a comprehensive digital marketing strategy.
By making digital marketing strategies a priority over traditional channels, businesses can dramatically increase their visibility and profitability.
Well, the weekend is here and school is almost out. I haven’t hear “I am bored yet” but it is only a matter of time.
Summer is an interesting time of year, business slows down, vacations pop up. A lot of people back off during this time. I think it is a great time to make new introductions, to get to people you have been trying to track down. Let everyone else take some time off, I am going to continue to push ahead. I suggest you do too!
When dealing with “Consumer Audiences” it is often tough having conversations about what comes next, or how to address a problem. When the audience is too big (Big Seas) then often the conversation is too big as well. A lot of things become options. You find yourself having conversations like “Why do we sell more in Texas than we do in Florida?” – OK interesting question. However, is that the real question we should be asking, is there narrower approach that we should be taking. If we narrow the conversation and the tightly define the attributes of the market/audience/industry we are looking at, then I think the questions could become more interesting.
Players Against Concussions (PAC) is a non-profit that focuses on safety in children’s sports. It is founded by Jeremy Roenick, Bode Miller and Jim McMahon. PAC is a pro-sports approach to sports safety, they recognize all the wonderful good that can come from sports activities and competition. Their goal is to just make is safer for children. I am very happy that I can help support this endeavor as their head of marketing. I am looking forward to working with JR, Bode and Jim. If you want more information you can follow them on Facebook and @PlayersAC