Tag Archives: Michael Perry Sparta

Taking a Conversation to the Next Level

deep conversations
deep conversations


Michael Perry, from Sparta, NJ, has served as the head of marketing at Clubs Galore since 2012. Clubs Galore is an online retail store specializing in a wide variety of gift subscription clubs. In his spare time, Michael Perry enjoys engaging in deep conversations with others.

For those that like to go beyond small talk and engage in deep conversation, it can be difficult at times to find someone who shares your interests. When searching for an opportunity to take a conversation below the surface, it is helpful to remember several guidelines:

First, realize that not everyone enjoys deep conversations. Sometimes the mood or atmosphere isn’t right, or the person with whom you are speaking just isn’t interested. In those situations, it is helpful to recognize the need to find a small circle of friends that share a similar desire for intellectual or philosophical discussions.

Though it can be risky in social settings, asking a deeper question in the midst of conversation can often pay off and lead to an excellent conversation. Rather than simply asking questions that require shorter answers (“What do you do for a living?”), you can follow up with open-ended questions (“What is your favorite thing about your job?”).

Finally, in the midst of a conversation, it is important to genuinely engage and pay attention to what others are saying. Listen and ask meaningful questions rather than simply planning your next response. It is also helpful to discover what the other person is truly passionate about and try to relate to that topic.

Engaging in meaningful conversation with others often takes a great deal of work and a certain level of discernment. When done well however, it can be extremely rewarding and the springboard to valuable relationships.


Tips for Driving Web Traffic via Blogs

Social Media
Social Media


As head of marketing for ClubsGalore, Michael Perry of Sparta, NJ, oversees a multi-platform consumer outreach strategy. In this role, Sparta’s Michael Perry is responsible for all aspects of web marketing, including maximizing web traffic.

To effectively drive web traffic, a business must take advantage of the many forms of Internet communication available. One of the most salient is the blog, which a 2015 study by Entrepreneur magazine revealed can increase web traffic by 300 percent in only eight weeks. If the business then promotes the blog through featured posts on social media, which target the company’s desired audience, such posts can reach a broader audience.

Increased activity may stimulate traffic as well. Even one additional post per week can increase traffic by more than 18 percent, provided that the posts are engaging and of high quality. Blog writers may also wish to guest post on other blogs to further drive an increase in visits, as doing so can establish connections with other bloggers who have the ability to drive traffic.

The content of the blog must also engage the audience, though the title of each post may be the most important element. Up to 80 percent of readers may skim the headline and move on unless they feel interested enough to read the content itself. However, it may be worth the writer’s time to create a few more in-depth posts for long-term visit acquisition, and to create interactive quiz-style posts to actively engage the reader.

Weekend plans? Schools Out?!?!?!

Well, the weekend is here and school is almost out. I haven’t hear “I am bored yet” but it is only a matter of time.

Summer is an interesting time of year, business slows down, vacations pop up. A lot of people back off during this time. I think it is a great time to make new introductions, to get to people you have been trying to track down. Let everyone else take some time off, I am going to continue to push ahead. I suggest you do too!

Summer Scotch

I have been exploring the wonderful world of whisky lately. If you love science, you should really delve into the whisky making process. It is pretty fantastic stuff.

As much as I have come to love a good whisky in the winter I have found some great, lighter whiskies that I think make some great summer drinking. I don’t know if the Ben Nevis 10 year old qualifies as a summer scotch but I find it to be refreshing on a warmer day.

As a marketer I like their positioning and packaging, a nice job all around.