Sparta, NJ, resident Michael Perry serves as the head of marketing for ClubsGalore, a popular provider of gift-of-the-month style clubs. In his free time, Michael Perry enjoys reading and studying philosophy and is particularly fond of the works of Cicero and Edmund Husserl.
Widely considered to be the leading creator of phenomenology, though he was not the first to use that term, Edmund Husserl’s work in the area began as a criticism of naturalism and psychologism. Naturalism is the idea that everything we observe is part of nature and, therefore, governed by the laws of nature and subject to evaluation by empirical data and hard science. Psychologism deals with the connections between the laws of psychology and the laws of logic, philosophy, and how humans come to understand the world around them.
Husserl maintained that the study of consciousness is separate from the study of the natural world. Rather than evaluating vast quantities of data, as in the hard sciences, his theory of phenomenology relies on specific examples of human experiences from a first-person perspective. Simply put, his ideas focus on the idea that the boundaries of human consciousness and human understanding shape the way humans experience and define the objects and events around them.
In Sparta, NJ, seasoned marketing professional Michael Perry develops creative marketing strategies for ClubsGalore. As part of his commitment to his profession, Michael Perry carefully follows trends in consumer marketing, both at home in Sparta and around the world.
As 2017 approaches, marketing professionals are anticipating the new ways in which they will reach out to customers in the coming year. Consumer trends point toward the following three changes in the next calendar year.
1. Increased reliance on beacon technology and location services. For example, Target made a splash by using its rewards app to send customers offers as they walk in the door. Other companies are following suit, taking advantage of the 74 percent of millennials who permit such location-based marketing on their devices.
2. Multi-device marketing. Leading companies have already covered the smartphone market, which is not likely to disappear soon. However, creative marketers are beginning to capitalize on wearable devices and other growing consumer technologies. In the years to come, companies are likely to focus on seamless marketing between many devices.
3. Social media marketing will begin to shift from Facebook to Snapchat. Facebook is not going anywhere, but Snapchat has surpassed it in some metrics and is growing wildly. The instantaneous nature of the platform is especially valuable for consumer marketing.
Michael Perry of Sparta, NJ, serves as ClubsGalore’s head of marketing. Michael Perry spends much of his spare time in Sparta reading. Avid readers know the value of speed reading, as it enables them to read more and better comprehend what they read.
1. Most of us were taught to read one word at a time. As we read, our eyes travel from word to word, resting for a split second on each as we read. Speed readers know that grouping words is one of the easiest ways to improve reading speed and comprehension. Try reading two words with one look, then once you’ve got that down, graduate to three words, then four. Grouping words together enables readers to take them in quicker with less eye movement.
2. Have you ever been reading something when you have to stop and go back a line because you missed a word or maybe read it wrong? Regression is one of the worst enemies of speed reading. Easily remedy this by using a bookmark to guide your reading, placing it above the line you’re on so you can’t jump back to previous lines and reread.
3. Readers often subvocalize what they’re reading, that is they’ll “say” the words in their mind as they read. Work on quieting this voice to help improve reading speed. Once you begin reading faster, your inner voice will have a hard time keeping up and will only serve to limit your reading speed to how fast it can “speak” the words. Quieting the voice gets rid of this concern all together.
Michael Perry is an experienced Sparta, NJ, sales and business development executive who guides ClubsGalore’s marketing activities. His endeavors in Sparta include creating integrated campaigns that encompass social media, website content, telemarketing, and e-mail. Michael Perry has an interest in organizational design and economic trends defined through the use of econometrics.
One aspect of this field was recently explored in a Forbes article involving the impact of supervised machine learning (ML) on econometrics. In simple terms, machine learning involves the use of x covariates in predicting (y) outcomes. Current ML methods include systematic approaches such as regression trees, LASSO, and random forest.
Common to these approaches is their use of systems of cross-validation. This involves models being created using one part of available data, which is then tested on another data set. The robustness of the data generated from one model is reinforced by looking at these alternative models.
Supervised machine learning methods employing cross-validation have the advantage of providing actionable results in complex situations, with a multitude of variables. By “supervising” the variables inputted, researchers tailor the results to specific real-world situations.
In contrast, the main currents of social science rely on causal predictions, in which predictions based on trend observation take precedent. These tools may be more accurate in situations where unexpected changes occur and the variables that supervised ML relies on are themselves in flux.
I have been exploring the wonderful world of whisky lately. If you love science, you should really delve into the whisky making process. It is pretty fantastic stuff.
As much as I have come to love a good whisky in the winter I have found some great, lighter whiskies that I think make some great summer drinking. I don’t know if the Ben Nevis 10 year old qualifies as a summer scotch but I find it to be refreshing on a warmer day.
As a marketer I like their positioning and packaging, a nice job all around.
Sparta, NJ, resident Michael Perry joined ClubsGalore as head of marketing in 2012. Aside from his dedication to his professional activities, Michael Perry enjoys studying various aspects of etymology.
Studying the history of words and phrases might seem rather academic to some people, but the stories behind common language are often fascinating. For example, the words “idiot,” “imbecile,” and “moron” did not originate as generic insults. Instead, they were official psychology terms used as late as the 1960s to describe individuals with IQs between 0 and 25, 26 and 50, and 51 and 70, respectively. As the terms faded from professional use, they infiltrated common language as less than flattering terms.
In other instances, etymology provides information about historical events or cultural movements, often through words known as eponyms, which derive from people’s names. The act of boycotting a product or service, for example, has occurred since the days of the ancient Greeks. The boycott that launched the name occurred in 1880 against Captain Charles Boycott, a land manager in Ireland whose underwhelming response to a poor harvest led his tenants to cease tending the land. Boycott eventually caved and lowered the tenant’s rent, which falls in line with the purpose of a boycott.