Tag Archives: Social Media

Tips for Driving Web Traffic via Blogs

Social Media
Social Media

 

As head of marketing for ClubsGalore, Michael Perry of Sparta, NJ, oversees a multi-platform consumer outreach strategy. In this role, Sparta’s Michael Perry is responsible for all aspects of web marketing, including maximizing web traffic.

To effectively drive web traffic, a business must take advantage of the many forms of Internet communication available. One of the most salient is the blog, which a 2015 study by Entrepreneur magazine revealed can increase web traffic by 300 percent in only eight weeks. If the business then promotes the blog through featured posts on social media, which target the company’s desired audience, such posts can reach a broader audience.

Increased activity may stimulate traffic as well. Even one additional post per week can increase traffic by more than 18 percent, provided that the posts are engaging and of high quality. Blog writers may also wish to guest post on other blogs to further drive an increase in visits, as doing so can establish connections with other bloggers who have the ability to drive traffic.

The content of the blog must also engage the audience, though the title of each post may be the most important element. Up to 80 percent of readers may skim the headline and move on unless they feel interested enough to read the content itself. However, it may be worth the writer’s time to create a few more in-depth posts for long-term visit acquisition, and to create interactive quiz-style posts to actively engage the reader.

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Social Media Club Helps Professionals in Over 300 Cities

Michael Perry, a Sparta, NJ, local and head of marketing at ClubsGalore.com, understands the importance of social media. Facebook, Pinterest, and Google+ are all outlets he and his team used to launch six new products and increase overall revenue growth by 15 percent since 2012. The Social Media Club, an organization focused on increasing media literacy and promoting social media technologies, is a core resource for Michael Perry and many others.

As a member of the Social Media Club of New York City, professionals from the greater New York area, including Sparta, are able to connect and share ideas for implementing effective social media strategies. This has been especially beneficial for Mr. Perry, who joined ClubsGalore.com to develop their marketing functions. This responsibility requires creating marketing and communications strategies, developing media campaigns, and driving web traffic. Social Media Club is just one outlet he uses to harness new platforms of communication to improve brand awareness, connect with customers, and share the company’s knowledge.

The Social Media Club has been shining light on the most effective social media practices and helping professionals connect with their peers for seven years. The rapid expansion of social media has helped fuel the fast-paced growth of the organization, which now boasts over 300 local chapters in cities around the world.