Tag Archives: Sparta NJ

Taking a Conversation to the Next Level

deep conversations
deep conversations


Michael Perry, from Sparta, NJ, has served as the head of marketing at Clubs Galore since 2012. Clubs Galore is an online retail store specializing in a wide variety of gift subscription clubs. In his spare time, Michael Perry enjoys engaging in deep conversations with others.

For those that like to go beyond small talk and engage in deep conversation, it can be difficult at times to find someone who shares your interests. When searching for an opportunity to take a conversation below the surface, it is helpful to remember several guidelines:

First, realize that not everyone enjoys deep conversations. Sometimes the mood or atmosphere isn’t right, or the person with whom you are speaking just isn’t interested. In those situations, it is helpful to recognize the need to find a small circle of friends that share a similar desire for intellectual or philosophical discussions.

Though it can be risky in social settings, asking a deeper question in the midst of conversation can often pay off and lead to an excellent conversation. Rather than simply asking questions that require shorter answers (“What do you do for a living?”), you can follow up with open-ended questions (“What is your favorite thing about your job?”).

Finally, in the midst of a conversation, it is important to genuinely engage and pay attention to what others are saying. Listen and ask meaningful questions rather than simply planning your next response. It is also helpful to discover what the other person is truly passionate about and try to relate to that topic.

Engaging in meaningful conversation with others often takes a great deal of work and a certain level of discernment. When done well however, it can be extremely rewarding and the springboard to valuable relationships.


Effective B2B Marketing Strategies

B2B marketing
B2B marketing


A resident of Sparta, NJ, Michael Perry has driven conversions and revenue in his role as head of marketing at ClubsGalore over the last four years. Throughout his career in Sparta and beyond, Michael Perry has cultivated expertise in a number of areas, including business-to-business (B2B) marketing.

B2B marketing has long been a widely used practice among numerous businesses around the world. Throughout the years, these marketing strategies have developed in response to an ever-changing user base and increasing digital capabilities. Here are a few strategies that have proven most effective for B2B operations:

Email Marketing
Even after more than two decades, email remains one of the most common B2B marketing tactics. In recent years, however, professionals have implemented new strategies to increase its effectiveness at generating online leads. Perhaps the most popular email marketing trend is marketing automation, in which businesses can easily create and manage their campaigns using email service providers (ESPs).

Paid Advertising
This strategy is steadily evolving and remains one of the most effective ways to target advertising campaigns online. One such platform for paid marketing is the Facebook sidebar ad, through which businesses can directly reach their subscribers and display the services they offer.

Buyer Targeting
Businesses need to tap into their target market if they want to best provide their goods and services. Using precise targeting can help gain a look at each buyer’s online personality, which thus helps companies direct a more focused marketing message to them.

Players Against Concussions

Players Against Concussions (PAC) is a non-profit that focuses on safety in children’s sports. It is founded by Jeremy Roenick, Bode Miller and Jim McMahon. PAC is a pro-sports approach to sports safety, they recognize all the wonderful good that can come from sports activities and competition. Their goal is to just make is safer for children. I am very happy that I can help support this endeavor as their head of marketing. I am looking forward to working with JR, Bode and Jim. If you want more information you can follow them on Facebook and @PlayersAC